Tiktok is now a necessary platform for communication professionals, community manager and social media manager. It offers a unique opportunity to reach a large audience with original and creative content.
If you want to succeed on tiktoku, it is necessary to understand DNA. And trends are largely part of it. Take them back in order to create relevant content for your audience is a good way of suitable network codes and inform you. But how do you find Tiktok trends? In this article we will introduce you 4 methods to find trends.
Outside the meta group, Tiktok is the most downloaded application in the world, with more than 3.5 billion downloads. This dazzling growth is illustrated by a very eloquent character: the number of Tiktoku users has multiplied in less than 4 years, in less than 4 years. While it took 14 years on Facebook. Finally, its users spend an average of 95 minutes a day on the platform.
Tiktok is therefore a real opportunity for brands to touch this goal.
From the beginning, Trends (or trends) They play a key role in the success of Tiktoku. Trendy tiktok Check out challenges, dances, songs, filters or formats of specific videos that become popular and quickly expand to the platform.
Get and adapt the popular trend of many interests, especially:
- Increase your visibility,
- attract new subscribers,
- Improve your audience’s commitment.
However, identifying the latest trends can be complicated, long and time consuming. But don’t panic, West Digital Team assembled 4 tips to find out the trends of the moment 😉 ⤵
4 methods to find trends on tiktoku
Method 1: Access to the “for you” tab
The “for you” card is the personalized news channel Tiktok. It offers each user depending on their platform content, the videos selected by the algorithm.
This is one of the key elements of the user interface on the tiktoku and often input point for new users.
Find trends by this methodAll you need to do is move the video of this flow and identify the content that appears regularly (for example: 4 to 5 times in a short time) and generate interaction. You will be as close as possible to what is on the trend platform.
However, this method leaves A large place on a random. Indeed, every user has a tailor -made card -for you. And as a “watch -up” card is not sorted in a chronological order. If you are not cautious, you can therefore retreat several times for trends that date for several months.
Although the card is “for you” A powerful tool to find trends on tiktoku And discover new content, there may be particularly early consultations with it without certain that you will find a trend.
🚨 Tiktok algorithm is your best friend like your worst enemy!
The application algorithm is considered one of the best social platforms.
Its great accuracy is possible thanks to:
- Data Collection: Tiktok permanently collects data about each user: the videos they follow, which interact (I like comments, sharing), time spent on each video, and the accounts they watch.
- Behavior analysis : The algorithm analyzes this data to understand each user’s interests and preferences. For example, if they watch a lot of dance, cooking or comedy videos, the algorithm concludes that they are interested in these items.
- Tests and Edit : The Tiktok algorithm is constantly evolving. It permanently tests different recommendations for each user and adjusts its designs to the user’s reaction. If you communicate positively with a video (for example, watching video to the end, it gives it similarly or shared), the algorithm understands that you liked this video and can offer you more similar content.
Method 2: Use the Tiktok Creative Center
The Creative Center is an online resource center for content and brand creators trying to optimize its presence on Tiktoku. It is a free and accessible tool that allows you to Understand the knowledge and trends platforms and use them during manifestations or media campaigns.
Meanwhile, its interface is only available in English, Japanese and Chinese.
You want to find trends, go from homepage on the “Trends” tab Then select the “Songs” submenu. This part presents the most popular songs and graphics showing the levels of interest gained in the last few days or weeks.
On this page, several filters allows you to specify search:
- Country: You have access to classification of 71 countries in which tiktok is deployed
- Popularity level:
- Popular: The most popular songs in the region and the selected period
- Breakout: Songs whose popularity is significantly increasing in the region and the selected period
- The specificity of the title:
- New Top 100: Allows you to see titles that have been added to classification during the selected period
- Approved for business use: to have access to trendy titles usable when you are a professional account on tiktoku and want to have commercial use of sound
🤔 Why is “songs” the only relevant category that has found trends?
However, the “Trends” card offers 3 other submenu, which at first glance looks interesting: “Hashtags”, “creators” and “Tiktok videos”. However, none of them will be really useful for you to find trends and here’s the reason:
- “Hashtags” It allows you to get to know the items of the moment, but it is not directly applicable.
- “Creative” They will emphasize the most popular platform creators, they are often the same accounts of influence. It generally has its own “funny” or “artistic” content and leaves a small space for the reproduction of trends.
- “Videos tiktok” It combines the most effective videos on the platform in the last 7 or 30 days. Unfortunately, most of the time are videos that largely sponsored brands, and very often do not concern trend and rather as an advertising place.
A creative center is a gold mine In many aspects.
But he has Some limits if we use it to search for trends. For example, only trends that are based on the Tiktok library are visible with this instrument. In other words, all trends based on audio imported users do not appear.
Method 3: After other accounts
Another solution is to follow popular and active creators on tiktoku, whether influential, brand or businesses Identify the trends of the moment on the platform.
We recommend that you both combine:
- colleagues or competitors who develop in the same sector as your
- Most public accounts.
The aim is to diversify approaches and resources. Really, Some trends may occur or remain limited in one sector.
To watch other accounts there are two possible approaches ::
- Either from your Tiktok account: It’s simple, but your subscription is public;
- Either by creating a RSS source for various Tiktok profiles to follow: in this case you remain completely anonymous.
With a regular view of the following profiles, you can identify the latest trends they have captivated. As on the “for you” tab, if you encounter 3 to 5 times the same type of content, there is a great chance that this is a trend.
The following creators who reproduce trends on tiktoku is A useful strategy for identifying popular trendsBut it also has certain limits. For example, by focusing on a specific group of creators, personal distortion can be developed and the tendencies beyond their interests can be missing when they could be interesting for your brand.
Even by monitoring 3 methods we have just introduced to you Stay in the current state with the latest trends can quickly become.
That is why our social media agency created a weekly newsletter dedicated to Tiktok trends: “The Trend”. This powerful tool allows you to Save time to maximize your performance on tiktoku.
Every week “La Trend” provides a list carefully selected by our team of emerging Tiktoku trends. Rather than spending hours browsing through your flow infinitely, the newsletter offers you a clear and detailed summary of current trends.
Then we analyze each trend to give you detailed explanations and help you reproduce them in your account in minutes.
By logging in to the newsletter, Our subscribers claim to win More than 2 hours of each week Avoiding a tedious research process and selection of trends. We know what we’re talking about because we do it ourselves 😉
Discover the benefits of “La Trend” for free, thanks to the test month ⤵
I’m testing the trend free
Our subscribers are formal, “Trend” is a rare solution For social media managers, community managers and content creators who want to fully participate in the dynamic world of Tiktoku, saving time and maximizing their impact.
Conclusion
Identify trendy tiktok, If you want to get satisfactory results in your research, you will have to combine several techniques.
Finding Tiktok trends is a challenging but basic approach. Although he can request a few hours a week, It is necessary to understand the subtlety of the platform.
It is necessary to start on the social network because the mixture or unpleasant use can have negative consequences.
This investment over time can offer significant feedback in terms of visibility and determination. Therefore, eventually the return on investment.
Therefore, we wanted to make our lives easier by creating a trend and that we decided to share this tool with the largest number.